The Market is Changing. In today's competitive industry, corporations are looking for young, skilled marketers with an entirely new skill set that go beyond traditional marketing techniques. With the rise of Internet and mobile-savvy users, marketers who are knowledgeable in online and mobile marketing are highly in demand. Give yourself a competitive edge, be a Junior Digital Marketer!

Be a Junior Digital Marketer...

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A junior digital marketer will be able to understand the importance of online and mobile marketing in attaining marketing objectives. Get an opportunity to learn from industry practitioners, work with real case studies from PANA companies and get a chance to be part of the OJT pool of PANA and IMMAP companies.

What is the Junior Digital Marketer Program?

The PANAF-IMMAP Junior Digital Marketer Program aims to give students an edge in the fast-paced industry by arming them with the use of the latest marketing channels. Prospects of learning these courses are given to students who want to make full use of their understanding of the internet, online and mobile concepts and the like. These courses offer the participants great career opportunities in the future and an application of their knowledge to their academic and co-curricular activities.

 Program Schedule

<<click on the module titles for more details>>
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Digital Marketing Basics

<August 20 to September 16>
We'll introduce digital marketing and the different digital marketing channels.  We'll start off by focusing on content-driven channels for marketing such as websites, blogs and social networks.
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Intermediate Digital Marketing

<September 24 to October 21>
We'll look into digital marketing channels and strategies that will attract your target audience.
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Digital Marketing Integration

<October 29 to November 26>
The goal is to create a digital marketing campaign proposal that meets marketing objectives via digital marketing channels.
Here are some of the IMMAP companies who will take in OJTs from the program:
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    Interested to join the program in 2012?

    By clicking "Submit", you are allowing us to follow up and send updates via e-mail.
Is your school org not yet a member of the Federation of Advertising Organizations (FAO)? Click HERE to find out more about FAO – what it is,  the benefits of joining and how to join.  (Note: Application is subject to review and approval by the FAO Board)
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Registration Fees:

Php 1,700.00 per person inclusive of VAT.  Click HERE for payment instructions.
Note: this program is only available for undergraduate students who are currently enrolled in their respective schools. Click HERE for information about our professional program.

How do you become a Junior Digital Marketer

  1. Register and pay for the program. Our sales team will email you your login and other instructions.  
  2. During the program, you can browse through the lessons, watch our online video lectures and take our mini-quizzes at any time in our online learning platform. There are also weekly live online webinars where you can listen to our subject matter experts live and get a chance to ask your live questions.
  3. At the end of three months, you will be tasked to propose a digital campaign strategy for an actual brand testing you on your understanding of the course. The top proposals will get a prize from our partner affiliate PANA and IMMAP companies!
  4. Participants who finish the program may be eligible to join the OJT pool of IMMAP and PANA companies.